Email Marketing Specialist

Location: Boulder, Colorado
Posted On: 7/14/2017
Job Code: 4236_EMS_CO
Job Description
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Product Marketing Specialist. This position is six months in length with opportunity to extend and/or be considered for full-time opportunities as the business may allow and as results are demonstrated.

The position includes additional administrative duties including project database maintenance.

Building email campaigns as specified by Product Marketing Specialists
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template
Proofread emails for clarity, grammar, and spelling
Review messages for brevity
Category:IT  code:new
Job Requirements
Education: Two or four-year college degree or equivalent combination of education and experience

2 years of HTML,
1 year of Adobe Photoshop
Experience with email tools (Informz, Marketo) highly desired
1 year of hands-on experience in email campaign building and list selection preferred

Knowledge, Skills, Abilities and Other Characteristics:
Ability to troubleshoot coding problems
Advanced knowledge of MS Excel and Customer Relationship Management Software
Good understanding of database concepts and segmentation
Ability and desire to learn quickly
Interest in email marketing
Ability to work independently with minimal direction, while also functioning and contributing as part of a team
Attention to details
Ability to operate a personal computer
An enthusiastic “doer” who receives satisfaction from accomplishing tasks
Proactive, energetic personality; inquiring, investigative mind

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Contact Details
Mathusha G