Digital Analytics Implementation Specialist

 
Location: Austin, Texas
Posted On: 6/15/2017
Job Code: 5919_Digital_TX
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Category:IT code:new HBR
 
Job Description
 
Job Description:
• As the Digital Analytics Implementation Specialist, support client's B2B and B2C as well as internal Digital analytics initiatives, you will be on a team responsible for understanding business requirements, drafting solution design and implementation specs, implement tagging using defined standards, document implementation, setup reporting to meet the business requirements of our marketing and product office clientele.

Key responsibilities and deliverables include:
• Coordinate closely with the Web Analytics Platform team (G-Analytics Premium) in synthesizing requirements from multiple sources (such as web and mobile) including product managers, development teams, and functional group members.
• Translate business requirements into tag implementation specifications (build SDR framework) and work independently (coding for sites managed by the team) or with multiple cross functional teams to get tags pushed to production.
• Be proficient in tag management systems(Tealium or G-Tag Manager) and implementation using custom JavaScript/Jquery when required
• Leveraging analytics API’s and building automation tools for analytics reporting that includes platforms such as G-Analytics, Marketo (email marketing) etc.
• Ability to write SQL queries
• Develop and implement coding practices for site tagging and follow industry standards
• An out of box thinker who can think strategically, able to develop analytics architecture and be able to connect the dots
• Assist other team members with new project on-boarding, create and help create and publish reports for stakeholders such as Excel, Tableau etc
• Documentation of implementation as necessary.
• Conduct user training sessions on GA/GTM implementation to cross functional teams

Requirements:
• BS preferably in Computer Science, MIS, Statistics or Mathematics
• 8-10 years’ experience in Digital Analytics and proficient in JavaScript, HTML, Jquery and other scripting languages
• 2-3 years’ experience with G-Analytics(Premium experience preferred) and GTM/Tealium and must be an expert in web analytics implementation using G-Analytics
• Ability to build automation tools using API’s
• Proficient in developing web analytics implementation and measurement frameworks
• Must have experience with validating data and troubleshooting data integrity issues. Must be familiar with QA process and industry standard tools for testing.
• Experience in leveraging data visualization tools such as the MS Office suite, Tableau etc
Category:IT  code:new
 
 
Job Requirements
 
 
G-Analytics, analytics tagging and implementation, SQL
 

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Contact Details
 
Recruiter
Shivani Shah
 
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