Marketing Director

Location: Jersey City, New Jersey
Posted On: 6/12/2017
Job Code: 2467_MD_NJ
Job Description
Job Roles & Responsibilities:
• Drive the overall North America Lead Generation plan, oversee marketing activities including events, partnerships, webinars and integrated campaigns
• Track lead gen results and deliver monthly business updates on performance to plan
• Manage the strategic lead referral program with client's Global Corporate Payment (GCP); develop 2018 partner marketing plan
• Primary marketing point of contact for US North America MM Leadership (provide updates, align on strategic priorities, participate in business unit reviews)
• Drive overall MM Customer Marketing plan, with specific focus on migration projects and early engagement for new customers and travelers (e.g..: personalized video & gifting pilot)
• Liaise with Content marketing team on required collateral and materials to support lead gen & customer marketing plans
• Partner with new data analytics team on targeting, segmentation and campaign deployment
• Contribute to design and usage plan of new marketing capabilities (e.g.: customer email platform)
• Develop 2018 strategic marketing plan for North America including budget, marketing calendar and bottoms up forecast
• Develop, coach and assess a team of 6 direct reports

Required Skills/ Qualifications:
• 10+ years experience in Marketing, with B2B Acquisition experience; added plus for experience with Customer and Product marketing
• Strong people leadership experience, ability to drive clarity within marketing organization and ensure focus on top priorities
• Strong influencing, relationship building and communication skills to ensure good collaboration and prioritization across the client's business
• Track record for building a plan, gaining consensus and executing to drive results
• Comfort presenting to senior leaders
• Process driven with the ability to drive new marketing capabilities (e,g.: traveler campaigns, campaign targeting/segmentation)
• High comfort with using analytics and data to inform business models.
• Customer mindset with the ability to translate products and services into customer facing value messages (travel manager, decision maker, traveler)
• Proven self starter who can identify new opportunities and navigate through ambiguity
• Understanding of the travel industry, and marketing automation a plus!
• MBA preferred

To schedule an interview on this position please contact the undersigned
Prakash Sah
Category:Non-IT  code:new
Job Requirements
Marketing experience, B2B/B2C Acquisition, lead generation, Customer & Product marketing, campaign

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Contact Details
Prakash Sah
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