INTERACTIVE MARKETING PROGRAM MANAGER

 
Location: San Francisco, California
Posted On: 6/10/2017
Job Code: 5457_MRKT_PM_CA
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Category:IT code:new HBR
 
Job Description
 
Lead functional unit level program plans to support integrated multichannel marketing (email, web sites, etc.).
Drive program requirements and have crucial conversations where scope, timing, and resources are not aligned.
5+ years experience of developing, executing and maintaining multi-channel marketing campaigns.
Adobe Marketing Cloud experience preferred.
THE INTERACTIVE MARKETING PROGRAM MANAGER The Interactive Marketing Program Manager, will report into the iPM Associate Group Manager lead for a business unit franchise.
This position will specifically support a brand within the business unit franchise, leading operational strategy, driving program planning and requirements, and orchestrating services and partners to deliver flawless execution of integrated multichannel marketing campaigns
DUTIES RESPONSIBILITIES
Lead functional unit level program plans to support integrated multichannel marketing. Drive program requirements and have crucial conversations where scope, timing, and resources are not aligned. Collaborate closely with internal partners and external vendors to ensure successful alignment of iM programs and strategies against key business objectives Consult on the development of multichannel measurement plans, and pull through data in requirements for selected KPIs and goals. Ensure ongoing verification of campaign data quality and reporting accuracy. Oversee day to day aspects of a campaign program management based on defined processes and SOPs through all phases and across multiple interactive channels and tactics websites, mobile, paid promotion, field tools, PRM, etc. Own coordination and management of the integration of channels within a campaign such as enrollment forms, coded tracking tools, SEM campaigns, print campaigns, opt levels, surveys, etc. Supporting program success through proper QA and data tagging to ensure alignment between business goals data in requirements
Category:IT  code:new
 
 
Job Requirements
 
 
Marketing, Program Management,campaigns
 

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Contact Details
 
Recruiter
Purvesh Patel
 
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