Search Engine Optimization Specialist

 
Location: Feltham, London
Posted On: 10/6/2017
Job Code: SEO
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Job Description
 
Roles and Responsibilities:
• Serve as the key liaison between SEO agency partners and local geo contacts.
• Provide recommendations around all aspects of on-page and off-page SEO – including technical, site architecture, performance, content SEO and outreach.
• Perform periodic SEO site audits to uncover possible optimisation opportunities to help improve ranking and performance
• Work with Content agencies and in-house product Subject Matter Experts (SME’s) to support the creation of SEO friendly content and editorial
• Create relevant dashboards for all country sites and provide support and guidance to digital managers to improve the SEO performance.
• Work closely with the paid search team to maximize synergies between paid and organic search.
• Leverage keyword research to facilitate keyword recommendations for new and existing content opportunities with business units.
• Work with the Publishing team to ensure SEO best practices are properly implemented on newly developed code Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Facilitate implementation of on page optimization recommendations in Adobe Experience Manager (AEM).
• Execute search engine optimization (SEO) campaigns across multiple digital properties.
• Track and report organic search performance, analyse website analytics and provide insights and actionable analysis.
• Perform ongoing keyword discovery, expansion and optimisation
• Manage day to day SEO tasks & ad hoc requests.
• Management of toxic backlinks

Minimum Qualifications:
• BS/BA degree in business, marketing or related discipline
• 2-5 years experience executing search engine optimization (SEO) campaigns across multiple digital platforms.
• Have a robust understanding of SEO basics such as on page metadata, page linking, and coding.
• Knowledge of use of keywords and HTML tags in ways to help increase search engine traffic
• In-depth experience with website analytics tools, ideally Adobe Analytics, and SEO specific tools to identify opportunities and implement best practices
• Technical expertise in the structure of the site and how search engines crawl and index our content online.
• On-page optimisation expertise
• SEO content experience required
Category:IT  code:new
 
 
Job Requirements
 
 
on-page
OFF-page
Goolge ADword, Analytic, Webmaster
 

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Contact Details
 
Recruiter
Shruti Shah
 
Phone
 
E-mail Address
 
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