Marketing Business Analyst

 
Location: New York, New York
Posted On: 9/14/2017
Job Code: 3393_MarketingBA_NY
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Job Description
 
Dynamic Marketing Operations lead specializing in the execution of data driven marketing strategies.
Liaison between the various Technology support teams and the Digital Consumer Marketing team.
Will manage the execution of digital marketing strategy as it relates to segmentation, reporting and channel execution.

Responsibilities
Coordinate the day to day data delivery in support of Digital Marketing operations
Contribute to the planning and execution of interfaces between client and various 3rd parties.
Work with Consumer Marketing and Technology to develop data structures that will support client reporting, address security and privacy concerns and facilitate the adoption of best in class MarTech tools.
Work with Consumer Marketing and the Research teams in defining marketing KPIs and the development of analytics in support of measuring success against those KPIs.

Requirements
Minimum of 4 years of experience with Marketing Technologies such as DMPs, MAPs, visualization tools and messaging platforms
Familiarity with marketing analytics, KPIs and segmentation
Excellent interpersonal skills with a proven ability to partner with the business to define and document their current and future system needs.
Expertise in eliciting and documenting business requirements through use cases and other means (including workflow diagrams, dataflow diagrams, screen wireframes, etc.)
Outstanding written and verbal communication skills. Ability to clearly communicate complex ideas to both technical and non-technical teams.
Excellent problem solving skills and ability to think outside-of-the-box when assessing possible solutions.
Expertise with MS Word, Excel, Visio & PowerPoint.
Category:IT  code:new
 
 
Job Requirements
 
 
Digital marketing strategy and operations
Liaison between the various Technology support teams and the Digital Consumer Marketing team.
4 years of experience with Marketing Technologies such as DMPs, MAPs, visualization tools and messaging platforms
 

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Geet
 
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