IAS Marketing Insight Analyst

Location: Charlotte, North Carolina
Posted On: 9/12/2017
Job Code: 3319_IAS_NC
Job Description
Role Summary:
Support IAS Insights Delivery leadership in shaping marketing, business and operational strategy through the use of data analytics, modeling, campaign design, campaign analysis, primary research, competitive market understanding.

• Drive Retail Financial Services growth through customer and prospect acquisition by outlining targeting strategy, defining strategic learning agenda and delivering marketing insights.
• Improve understanding of the customer behaviors/needs and resonating value propositions
• Identify business growth/retention opportunities
• Evaluate marketing performance and innovative marketing opportunities
• Uncover emerging trends to address opportunities and/or threats

Required Skills:
• Minimum of 5 years of professional experience
• Retail financial services experience
• Excellent innovation, interpersonal, and communication skills required. Ability to develop and deliver presentations that synthesize complex solutions/insights for non-technical audiences a must.
• Demonstrated analytical, problem-solving, planning, organizational and project management skills.
• Significant experience using Excel and PowerPoint software (Tableau a plus).
• Minimum of 3 years of business experience in business/product analysis, other analytics, marketing, and/or consulting. 
• Minimum of 3 years of experience with SAS, SQL or SPSS

Desired Skills:
• Experience work in the wealth management / advisory business
• Demonstrated experience using statistical methods to prove / disprove hypotheses
• Insights: Undertake specialized analyses, and aid in developing methods for syndication of intelligence and insights across the company to drive action across the range of strategy, marketing, sales, and operational activities.
• Ad hoc analysis: Work closely with marketing and business partners to investigate/identify opportunities for growing the business. Requires an ability to understand the business strategy/objectives, perform quantitative analysis, and create business insights
Category:IT  code:new
Job Requirements
SQL, Marketing, SPSS, Management, Research, Business Analyst, MS Excel, Project Management, SAS, MS PowerPoint, Hypotheses

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Contact Details
Ravijeet Jadav