Market Analyst

Location: Milpitas, California
Posted On: 8/9/2017
Job Code: 2244_MA_CA
Job Description
• Lead the development and execution of a communication strategy for automating Client engagement and customer experience through digital channels and connecting that experience to key business outcomes.
• Develop and evolve the lifecycle and persona based communication requirements for Client digital engagement platforms for customers including marketing databases, marketing automation systems, data management platforms, content management platforms and web personalization.
• Create and optimize compelling content that drives desired responses.
• Work globally with regional field operations; data scientists; marketing and customer success teams to align and execute a single plan.
• Work with our Digital Strategy and Analytics Teams and/or vendors and consultants to implement customer digital marketing to a variety of personas.
• Partner with our Global Operations organization on business requirements, content marketing strategy, governance and business process.
• Measure customer engagement – optimize execution based upon insights.

Our minimum qualifications for this position are:
• BS/BA degree in business, marketing or related discipline.
• 3-5 years’ recent and relevant experience leading digital marketing technology/automation initiatives.
Category:IT  code:new
Job Requirements
Architecture,Content Management,CRM,Direct3D,Management,MS Office,SAN,Training

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Contact Details
Dharmendra Chauhan