Marketing Manager

 
Location: Guthrie, Colorado
Posted On: 8/2/2017
Job Code: 2840_MM_CO
Print
 
Job Description
 
Job Responsibilities
• Help define content goals and desired outcomes based on business objectives
and campaign priorities. Translate our value proposition into content themes and
assets that drive awareness and increase engagement and conversion.
• Build content and promotion plans, including mapping content for digital channels
- syndication, paid search, and social media - with a focus on content reuse and
optimization.
• Partner and work with vendors/agencies to successfully produce content. Drive
continuous innovation in evolving formats most effective at engaging our target
audience.
• Ensure content provides clear benefits to the target audience, conveys brand,
and meets high quality standards.
• Build solid understanding of our product and solutions portfolios in order to
provide oversight and guidance in creating and distributing content.
• Partner with campaign teams to create and optimize content assets to
significantly increase campaign effectiveness, lead generation and conversion.
• Establish content KPIs and measure channel effectiveness across all content
and digital activities.
Qualifications
• 7+ years of marketing experience, preferably in high tech companies,
including at least 2-3 years in a content marketing role
• Bachelor’s degree in communications, marketing or related field required.
• Excellent interpersonal and communication skills.
• Strong leadership skills, with the ability to lead internal stakeholders,
cross-functional teams and and influence indirectly.
• Strong organization skills, with a keen eye towards detail
• Ability to juggle and manage multiple projects simultaneously.
• A creative thinker who enjoys a fast-paced environment.
• Previous experience in enterprise IT industry is a plus
Category:Non-IT  code:new
 
 
Job Requirements
 
 
Marketing, Focus
 

Not Ready to Apply?
Contact Details
 
Recruiter
Taylor Renose
 
Phone
 
 
LinkedIn